Last updated: 9 November 2026
This policy explains how BPS Designs Limited uses personal information when you visit bpsdesigns.co.uk, contact us, or use the chat assistant on this website. It covers this company website; our individual products and apps may have separate privacy notices.
Who is responsible for your information?
BPS Designs Limited is the controller of personal information used for this website and our own enquiries and support. We are registered in England and Wales, company number 05360014.
Our registered office is 2A Swordfish Business Park, Higgins Lane, Burscough, L40 8JW. For privacy questions, requests or complaints, email hello@bpsdesigns.co.uk.
We handle personal information under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, as amended, and the Privacy and Electronic Communications Regulations (PECR), where applicable.
Your analytics choice
We use Matomo to understand how this website is used and improve it. You can turn off optional analytics without affecting access to the site. This choice applies to this browser.
What information do we use?
- Enquiries and support: your name, email address, contact details and the information you choose to send us. A message may also identify your organisation, the product you use or the issue you need help with.
- Website requests: technical details such as your IP address, browser, device, requested page, time of access and error or security information may be processed when the website and its resources are delivered.
- Website analytics: Matomo can process your IP address, browser and device details, pages visited, referring pages, visit times and link interactions. Our website tracking code disables Matomo tracking cookies and browser feature detection, and removes query strings and fragments from the page and referrer addresses it reports. This does not make all analytics data anonymous.
- Chat: the messages you submit, answers, the page associated with the conversation, a session identifier and technical records needed to provide and review the conversation.
- Preferences: your theme choice and any analytics opt-out choice are stored locally in your browser.
You can browse without creating an account or sending us an enquiry. Providing contact details is voluntary, but we may be unable to respond or investigate a problem without enough information. Please avoid sending passwords, payment-card details or unnecessary sensitive information in email or chat.
Why do we use it, and what is our lawful basis?
- Answering enquiries and providing support: our legitimate interests in communicating with people who contact us and supporting our products. Where you personally enter into a contract with us, or ask us to take steps towards one, processing necessary for that purpose may instead be based on contract.
- Delivering, maintaining and securing the website: our legitimate interests in operating a reliable website, preventing misuse and investigating faults.
- Understanding use of the website: our legitimate interests in assessing and improving this company website. You can object using the analytics controls above. PECR requirements for storing or accessing information on devices apply separately from this UK GDPR lawful basis.
- Responding to legal requirements: a legal obligation where the law requires us to retain or disclose information, and our legitimate interests where necessary to establish, exercise or defend legal claims.
Where we rely on legitimate interests, we consider whether the processing is necessary and balance our interests against your rights and reasonable expectations. If we seek consent for a particular activity, you can withdraw it without affecting earlier lawful processing.
We do not use this website’s analytics for targeted advertising or sell personal information.
How does the chat assistant use information?
The assistant is provided through Solviro, a service operated by BPS Designs Limited. Its widget connects to Solviro services when it loads. When you send a question, the service processes your message and relevant approved website information to generate an answer, using OpenAI’s API. Authorised people can review conversations to deal with enquiries and improve support.
Solviro uses providers including Cloudflare for delivery and API services, Neon for database storage and OpenAI for AI processing. More detail is available in Solviro’s privacy policy.
Chat answers are automated information, and may be inaccurate. This website does not use them to make solely automated decisions about you with legal or similarly significant effects. You can email us to speak to a person.
Who else receives information?
Information may be available to authorised people at BPS Designs and providers supporting website hosting, security, analytics, email and chat. They receive the information needed for their role.
Blog author images are loaded from Gravatar. Its servers receive connection information, such as your IP address, when your browser requests an author image. Bootstrap styles, scripts and icon fonts are hosted on this website.
We may also disclose relevant information to professional advisers, regulators, courts or other authorities when necessary and lawful, including to meet legal duties or handle a dispute.
The social and product links take you to other websites. Their operators explain their own processing in their privacy notices; clicking a link does not make this policy apply to those websites.
Is information processed outside the UK?
Some providers operate internationally, so information may be processed outside the UK. Applicable UK transfer requirements must be met, for example through adequacy regulations or appropriate contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum. Contact us for details of the safeguards relevant to your information.
How long do we keep information?
We retain personal information only while needed for its purpose. The criteria depend on the record:
- Enquiry and support correspondence: whether the enquiry remains open, whether we need a record of advice or commitments, the ongoing support relationship and any relevant complaint or legal claim.
- Chat records: the time needed to respond, review support quality and investigate a problem, taking account of conversation-retention settings and backup cycles.
- Analytics and technical records: the period needed to understand website use, diagnose faults or investigate misuse, considering whether aggregate or less detailed information can meet that need.
- Records required by law: the applicable statutory obligation or the period needed for a legal matter.
Information should be deleted or anonymised when no longer needed. A deletion may take additional time to pass through backup cycles. You can contact us to ask about the retention applicable to a particular record.
Your local browser preferences remain until you change them or clear the site’s browser storage. Clearing an analytics opt-out preference resets the website to its default analytics setting.
Cookies and browser storage
Our theme setting uses local storage under bps-theme. The analytics control uses bps-analytics-opt-out to remember an objection. Matomo tracking cookies are disabled by this website’s tracking code, and an analytics opt-out prevents the tracker from loading on later page visits in that browser. We also respect a supported browser Do Not Track signal.
The chat assistant uses browser session storage to keep messages in the same conversation. Other necessary storage may support delivery or security. See our cookie policy for further information about browser controls and storage.
Your UK data protection rights
Depending on the circumstances, you can ask us to:
- provide access to your personal information;
- correct inaccurate or incomplete information;
- erase information, where the right applies;
- restrict how information is used;
- provide eligible information in a portable format; or
- stop processing based on legitimate interests where your objection applies.
You can withdraw consent where that is the basis for processing. You also have an absolute right to object to direct marketing. Rights are subject to conditions and exemptions, and we may need reasonable information to verify your identity.
Email hello@bpsdesigns.co.uk to make a request. We normally respond within one month; the law allows more time in some circumstances, and we will explain any applicable extension. The ICO explains your rights.
Questions and complaints
Please contact us using the details above if you are concerned about how we use your information. You can also complain to the Information Commissioner’s Office, the UK data protection regulator. The ICO’s complaints guidance explains the process and current contact options.
Changes to this policy
We may update this policy when our website, processing or relevant law changes. The date at the top shows the latest revision. Material changes will be explained where appropriate.