Is your website in need of some serious updates?
Do you feel like poor website design might be what’s driving your customers away?
Check out this list of the top 5 web design trends!
1. Go Bold
Gone are the days of minimalism and standard colours. Especially if your target market is in the Millennial age range, don’t be afraid to use tons of bright and even neon colours!
This gives your content a fresher look and helps you connect with your clients faster. Just make sure that your font itself isn’t in a neon colour – this can make it hard to read.
However, black typography can stand out against a bright backdrop! Plus, it’s just lots of fun.
2. Photo Collages
Especially if you’re running an e-commerce shop or offer lots of different services, including a photo collage on your homepage can help your customers learn about all the other things your brand offers instantly!
To make it look more trendy, vary the size and even the shapes of your photos – and ensure each image is linked to a related product or service!
3. Look Into Branded Typography
This year in web design, font (AKA typography) matters more than ever! Not only will having a font that’s all your company’s help build brand recognition, but it will also help you stand out from the competition!
Be sure you keep typography consistent – whatever you use on your website, use on your products’ packaging as well!
4. Getting Creative With GIFs
GIFs aren’t just a significant web design trend – they’re an excellent way to get your customers’ attention, show precisely how a product works, and they are certainly lots of fun!
This is a great alternative, especially if you want to show a specific product feature (like how to turn it on).
Your customers are much more likely to watch a one-second GIF than a 30-minute video.
5. Contact Information On Every Page
The last step in excellent web design? Make sure that people know how to reach your company when they want to learn more or answer a question.
This year, more and more businesses have added their contact information to every site page – not just on the homepage or in the menu.
This is probably because over 40% of visitors will leave a site if they can’t find a company’s contact information.
Get creative with displaying yours! Try a cool font, a bright neon colour, or even a special box that hovers as customers scroll through a page’s content.
Take Advantage Of These Web Design Trends!
Now that you know which web design trends can take your business to the next level, you’re ready to implement them!
However, we know that not everyone is a design expert and that even fewer people have the time to design and tweak their websites.
That’s where we come in. If you’re looking for a one-stop-shop digital marketing experience, contact us today.