Did you think that having a website would be suitable for your business?
Have you been disappointed by a lack of results?
Don’t despair – research shows that many small businesses aren’t maximizing the benefits of their internet presence.
Simply having an online presence isn’t enough to see returns, and if your website isn’t up to scratch, you’ll struggle to connect with customers online.
Wondering if you need a website upgrade?
Here are seven signs that you need a new site.
1. You Need A Website Upgrade If It Doesn’t Accurately Reflect Your Brand
If your business has a new logo, a different name, or a brand new set of services, your website needs to reflect that.
A site full of out-of-date content will confuse customers and make you appear disorganized and unprofessional.
Take a good look at your site and ask yourself if the content is still an accurate reflection of what you do. If not, you need an upgrade.
2. It’s Difficult to Navigate
Do customers struggle to find simple information on your site? Does it have an unusual or confusing layout?
If so, it’s time to simplify with a new site.
Using standard templates ensures that your site adheres to conventions and is easy for new visitors to browse.
3. It’s Too Slow
Did you know that 47% of consumers expect a page to load in two seconds or less?
If your site is too slow, you’re almost certainly losing customers. A complete overhaul allows you to keep speeds high from the start. Sidenote: here are our exact instructions on how we achieve a grade A score on GTMetrix for all of our WordPress websites!
4. It’s Hard for You to Edit
What happens if you want to update a page or add a blog post to your site?
Is it a long, tedious, complex process?
Most modern websites use simple content management systems, like WordPress. However, updating your site regularly is essential to keep the content fresh.
5. It Doesn’t Have Analytics
It’s hard to know how your online campaigns are performing if you don’t have access to detailed analytics.
Statistics showing how much traffic you get, your best traffic sources, and top search terms are invaluable when promoting yourself online, and a website upgrade is a great way to access them.
6. It’s Difficult to Share on Social Media
Social media is a massive part of online marketing success, and your website should be designed for social media sharing.
A website upgrade allows you to include features like social media sharing buttons, embedded feeds, and prominent links to your social media accounts, helping you to grow a successful presence.
7. It’s Not Mobile-Friendly
Vast web traffic is now mobile, so having a desktop-only site is a huge mistake.
Most modern sites are automatically optimized for mobiles and tablets, so you won’t have to spend much time on mobile optimization after your upgrade.
Why Get a Website Upgrade?
If you want to succeed in the online world, you can’t get by with an old-fashioned website.
If your site is out-of-date, slow, hard to use, difficult to edit, or not optimized for mobile devices, it’s time for an upgrade.
Want more expert tips on creating the best possible website? Visit our blog.