- AI and Automation in Web Design
- Revival of Skeuomorphism
- Parallax Scrolling
- Kinetic Typography
- Smart Video Integration
- Text-Only Hero Images and Custom Illustrations
- Full-Page Headers and Dark Mode
- Data Visualization and Full Height Homepage Hero
- Blending Photos with Graphical Elements and Frosted Glass Effects
- Progressive Lead Nurturing Forms and Chatbots
- Animation, Motion Effects, Videos, and Large Hero Typography
- Gradients and Bento Grids
AI and Automation in Web Design
Artificial Intelligence (AI) is revolutionizing web design, offering tools to create unique and personalized experiences. These AI design tools not only streamline the design process but also enhance creativity and efficiency, allowing for more sophisticated and user-centric designs. For example, website builders like Wix and WordPress plugins like CodeWP AI and AppyPie incorporate AI to facilitate the web design process.
Revival of Skeuomorphism
Skeuomorphism returns, providing a familiar and intuitive user experience by creating web elements that mimic their real-world counterparts. This trend caters to users’ desire for designs that resemble a pre-digital world, making interfaces more user-friendly and approachable.
Parallax scrolling, where background content moves at a different speed than foreground content, resurges with a modern twist. Incorporating live content, video, and dynamic imagery enhances storytelling and engages users by creating a more interactive experience.
Kinetic typography, where text is animated to capture attention, is expected to become more interactive and integrated with other design elements in 2024. This trend not only enhances the visual appeal of web pages but also promotes accessibility and inclusivity.
Microinteractions, small interactive elements that respond to user actions, are evolving to be more personalized and context-aware. This trend enhances user engagement and intuitiveness, making websites more enjoyable and accessible.
Smart Video Integration
Videos are increasingly being used with a purpose, aiming to answer common questions and establish the brand as an authority in the industry. High-quality, informative videos enhance the value of a website and make it a reliable resource for users.
Text-Only Hero Images and Custom Illustrations
Text-only hero images are emerging as a way to grab users’ attention quickly using bold and unique typography. Alongside this, custom illustrations replace stock images, bringing a unique and personalized touch to websites.
Full-Page Headers and Dark Mode
Full-page headers are a popular trend, often combining important text or call-to-actions with enticing graphics. Additionally, dark mode designs are gaining traction, offering an ultra-modern look and reducing eye strain.
Data Visualization and Full Height Homepage Hero
Data visualization techniques like infographics are being used to engage readers and simplify complex information. Full-height homepage hero sections serve as giant billboards, focusing user attention and enabling distraction-free messaging.
Blending Photos with Graphical Elements and Frosted Glass Effects
Blending photographs with graphical elements is a creative trend that reinforces company branding and keeps users engaged. The frosted glass effect, offering a blurry background for clear overlay content, is also gaining popularity as a modern design element.
Progressive Lead Nurturing Forms and Chatbots
Progressive lead nurturing forms integrated with CRM tools are being used for personalized user interactions. Chatbots are evolving into more advanced and friendly ‘chatbuds’, enhancing user support and engagement.
Animation, Motion Effects, Videos, and Large Hero Typography
Web design in 2024 is seeing an increased use of animations, motion effects, and videos, including animated illustrations and looping GIFs. Large hero typography is also being used for its eye-catching and personality-rich appeal.
Gradients and Bento Grids
Gradients are making a resurgence, adding a splash of colour to websites in a soft way. Bento grids, with their rounded corners, are another exciting trend that offers organized and aesthetically pleasing layouts.
The web design trends of 2024 reflect a blend of technological advancements and a return to more intuitive and familiar design elements. From AI and automation to the revival of skeuomorphism and kinetic typography, these trends are shaping how websites are designed, making them more user-centric, engaging, and accessible.