As you’ve figured out, marketing has gone digital. And the last thing you want is to fall behind your competitors.
You may already adjust your strategy by updating your website or adding email marketing to your arsenal.
But where do you stand on social media?
Even if you already have a Facebook account set up, you might be missing out on potential customers who are already online.
This is where a social media marketing agency can help.
The Benefits of Working with a Social Media Marketing Agency
Imagine how much more time you’d have to run your business if someone else took care of your social media marketing strategy?
Social media marketing and engagement are time-consuming. You can spend all day looking for new accounts to follow and groups to join without seeing any actual returns.
But that doesn’t mean you can ignore it, either.
Your customers are on social media, and you need to know how to connect with them.
That’s where the expertise of an agency comes into play.
A social media marketing agency lives and breathes the industry, so they know all the latest tips and trends in social media strategy.
They can take stock of who you’re trying to reach and develop a strategy that helps you stand out.
Additionally, agencies are often cheaper than hiring an internal team.
Depending on the marketing plan you choose, it’s often less than half of the annual salary of a full-time marketing pro, and you don’t have to worry about providing benefits or PTO.
So, What Does a Social Media Marketing Agency Do?
A social media agency can grow your business by making the most out of social media.
The real question is, how do they do this?
It’s a combination of things, and creating social media accounts is just the beginning.
Your agency will audit each account you already have and make recommendations on how to optimize them.
Social media plays a significant role in SEO, so optimizing each page can grow your brand’s overall online presence and direct traffic to your website.
Once the profiles themselves are updated, posts will be added to each account regularly. Your agency will have already done homework on your company and industry to ensure the posts are relevant to your audience.
They’ll also look at which accounts you’re currently following and see if they can add value by following other strategic accounts.
Growing your follower count is essential, but generating the right followers is more important (if anyone suggests buying followers, run the other way!) An agency will look for the correct accounts to build exposure and grow your business.
What Should You Look for in a Social Media Marketing Agency?
Believe it or not, you should look for an agency that does more than just social media.
Social media should be part of a broader digital marketing strategy. The primary purpose is to build connections that build your business, but it also contributes to SEO, PR, and the overall promotion of your brand.
Check out our blog on 5 social SEO trends you need to know about.
Want to learn more about how social media fits into your marketing plan?
Finally ready to generate valuable social media conversations? Then, schedule a free consultation today!