Back in the 90s, SEO was simple.
You’d put a few keywords in your title tag, a few in the META description tag, and a couple in the URL and you were done.
Your SEO strategy was complete.
Well, times have changed.
Searching is now one of the top two Internet activities, along with email.
93% of all online experiences begin with a search engine.
Changing times calls for a change in SEO.
Search engines like Google and Bing are increasingly using semantic SERPs in addition to keyword searches.
You need a new SEO strategy if you want to get found in 2022.
But what is it?
We’ll give you a few tips on implementing a semantic SEO strategy to boost the power of your content marketing.
What Is Semantic SEO?
This is not a new term. It’s been around for a little over ten years.
Rising mobile device usage and voice searches have only recently made it more prevalent.
This type of SEO refers to search results that don’t contain the original search phrase.
Google uses advanced algorithms to guess the user’s intent beyond the keywords It doesn’t sound straightforward, but it’s pretty simple.
For example, let’s say I wanted to find Stanley Kubrick movies. I type “Stanley Kubrick movies” in the search bar and press enter.
In addition to the IMDB and Wikipedia bios at the top of the SERP, there is a list of movies such as The Shining, A Clockwork Orange, Full Metal Jacket, etc.
None of those film titles was in my original search query; however, they are movies that are relevant to Stanley Kubrick because he directed them.
Implementing a Strategy
At its core, semantic SEO seeks to answer a question. That’s great, considering 80% of people use search engines for that purpose.
The goal of digital marketing is to be the best answer to that question.
So how can you do that?
The first step is to develop an efficient OnPage SEO strategy, which you can do with our SEO cheat sheet.
Then follow these tips to optimize your site.
1. Go Mobile
In 2015, around two billion people used mobile devices to access the Internet.
That number will only go up as Goggle prepares to launch a separate mobile search index.
If you’re unequipped with mobile support, you could be missing out.
Fortunately, Google has an open-source HTML project called AMP that can make your website phone friendly and decrease page load times.
2. Modify Keyword Research
Semantic SEO looks beyond keywords; however, keywords are still a vital aspect of SEO.
Start with a few basic ones related to a searchable topic.
Use synonyms and semantically related phrases of the keyword to build your authority on the subject you are discussing.
You can also use FAQ forums like Quora or Reddit to determine what questions people are asking.
3. Handle Your Internals
Once you get people to your site, keep them there with relevant internal links.
Use descriptive anchor texts to catch their eye.
Go beyond superficial top-level links like the Home or Contact Page.
Take searchers deeper into your site.
It’ll help those pages get found and increase your authority on the subject.
Semantic SEO is the future of digital marketing. If you don’t get on board, you will get left behind.
Fortunately, we’re here to help.
If you’ve got questions or more tips to share, leave a comment.
We’d love to hear from you!