We all want leads.
Leads are the cornerstone of business. Without them, we’re toast.
But here’s the tricky part: they’re not easy.
A great product or service will draw attention, but it can be pretty challenging to convert when it’s flooded in a sea of competition. Sometimes it’s pricing. Other times it’s the customer service. Maybe it’s a simple fact that your site is clunky.
Lead conversion should be at the top of your priority list. So let’s cut to the chase and go into different ways to increase this need for lead conversion.
Five Essentials for Better Lead Conversion
Let’s get right to it.
1. Do a Press Release
Press releases have been abused in the past to improve SEO, but they’re not dead. A press release can be a quick push to alert industry professionals about what you have to offer.
Done correctly by providing good information and a naked link. Your press release could be picked up by journalists and distributed throughout various sites (thus creating solid backlinks).
Increase the backlinks. Increase the chance to convert. Plain and simple.
2. Optimize the Call To Action
Would you click the link or button?
A designer most likely created your call to action. They’re meant to be a placeholder. You need to update. Use your analytics and a mix of A/B testing to find the perfect balance for conversions.
Do yourself a favour: read this guide on A/B testing.
3. Use Continuity
The user clicks a link. They’re taken to a page completely unrelated. Nope.
Continuity is key.
The content and links you provide need to have a flow.
Don’t promise something you’re not able to offer.
The click flow means people are landing on a page expecting a solution to their problem. The answer is your offer. The landing page needs to convey this information immediately.
4. Lead Magnets
There’s too much spam in this world.
A lead magnet is a way to get people to sign up for a list because of an incentive. This can be a free whitepaper, ebook, video, course, or anything that goes “above and beyond”.
Create something special. Something more. Give people an incentive besides blasting them with discount codes and regular newsletters.
5. Roll with the Trends
Get with the times and roll with the trends.
A lot is changing in the digital marketing world. A mix of big data, link strategies, site speed, and content marketing are on the horizon.
Want to increase conversions? You need to adapt.
- Push great content
- Network and build quality links
- Advertise and tap marketing channels
The fundamentals stay the same—the platforms and market change. So follow the news and exploit new strategies to improve your conversion rates.
Don’t Forget: You’ve Got to Keep Them
You’ve converted a lead. Great!
Now comes the monumental task of keeping them.
How is this done?
- Provide stellar customer service
- Educate them through content
- Offer discounts and promotions
- Promote them through social media
You’ve got them in the fold. Keep them. Learn from them.
Your lead conversion will increase as you collect data. Through analytics, you’ll find better content topics, user experience, and offers that stack on the tips and strategies contained in this post.