44% of salespeople give up after just one rejection, ignoring that consistency is vital. Online, consistency is just as important. That’s why sales funnels have brought so many businesses great success. The good news is that you can easily purchase a sales funnel template to create your own sales funnel.
While you don’t need a degree in marketing to pull this off, some crucial factors are in creating a strong sales funnel. Read on to learn about what should be included in your sales funnel.
What Is a Sales Funnel?
In its most basic form, a sales funnel is a landing page (or multiple pages) designed in a specific way to increase traffic and interest. These funnels use a multilevel formula to convert more leads into sales with minimal effort.
Once a sales funnel is created, it can be used multiple times for multiple products. However, most businesses use sales funnels to push that “big ticket” item. Combine the following tips with some strong SEO and outbound marketing, and your business will be unstoppable.
The Layers of a Sales Funnel
There have been several sales funnel variations over the years, but today you’ll see the same formula used by most businesses. This formula goes:
Awareness -> Interest -> Desire -> Action
Some funnels may add additional steps, but these are the dominant areas your sales funnel should focus on. The best way to execute each area is to know who you’re talking to and what matters most to them.
The awareness phase is when you inform your potential customer that there is a solution to their problem. This initial section doesn’t have to be too content-heavy and focuses primarily on the prospect’s pain point.
Ask yourself what about this problem keeps your customer up at night? How can this solution benefit them in ways most options cannot?
Next is the interest phase. This phase most closely resembles product research. The prospect takes action to learn more about the “solution” and educates themselves on what it entails.
This is where details tend to come into play. For example, if you’re selling a course, this segment may include how long the course is, what it contains, and additional testimonials.
The “desire” phase is when things get more comfortable. The prospect goes from being informed about why they need the product and is now aware of why they want it. This may include a comparison to competitors’ offers, some form of added value, or a limited-time discount.
Finally, the call to action. This is where the prospect needs to make a decision. That action could be buying your product or signing up for your email listing. By this point, you shouldn’t need to provide more sales content.
You want to ensure that your call to action link goes straight to your payment method or sign-up form. Try to limit the number of steps needed to complete the action.
What Should Be Included in Your Sales Funnel
While the steps to sales funnels are essential, design elements can also help increase your chance of closing the sale. If you check out high-selling funnels, you will likely see several of these design features used.
A Strong Headline
Your headline is your first (and sometimes only) chance to grab a prospect’s attention. When utilizing correct SEO, they also hold the potential to raise your search ranking. Try to create a headline that addresses both the main point of the content and the benefit of the offered product.
Engaging Graphics or Video
Research has found that people are twice as likely to pay attention to a website if it features an eye-catching photo or video. The important thing is to ensure that the photo or video is relevant to the product being sold.
Many sellers choose to use a “talking head” video format. In this video style, a person (often the product’s creator) addresses the main point, their personal experience with the issue, and how the product is the resolution. Cutting in beautiful clips or B-roll is also preferred, but try to keep the video between 3-5 minutes in length.
As interesting as your landing page and funnel may be, thanks to today’s short attention spans, there’s a chance they won’t make it through the funnel.
It’s essential to have a backup plan if the visitor doesn’t make a purchase. This is where a well-placed opt-in comes in handy. An opt-in allows your prospect to subscribe to your newsletter, giving you more opportunities to sell or direct their attention back to the landing page.
The offer should appear several times throughout your sales funnel. Often, sellers choose to use a button format or list the offer in a different colour and font style. However, if you’re using an eye-catching design to highlight the offer, it will benefit you.
Holding your prospect’s attention can be difficult, which is why utilizing a short and straight-to-the-point list of product features and benefits is crucial. Try using a bullet-pointed list during your sales funnel’s “awareness” phase.
You’ll need to include your product price at some point, likely in the final section of your sales funnel. It’s wise to not just list the price without something to compare it to. Instead, try listing it next to your competitor’s price, the retail value of the product, or your usual price (if you’re selling it at a discount).
Getting the Most Out of Your Sales Funnel Template
A suitable sales funnel template can vastly increase your sales when properly executed. The determining factor is whether or not you take the time to learn the most effective marketing techniques to partner with it.