There are over 300 million blogs on the internet to date, and that number is constantly increasing. It’s making it much harder for business owners like you to reach their target audience via blogging.
You can’t write a sub-par piece of content and expect to get the site traffic you’re looking for with that. You need to be able to compete against other blogs with high-quality writing, which comes down to two things: a firm grasp of grammar and vocabulary and a thorough understanding of how SEO works.
No matter how good you are with words, optimisation puts your writing in front of your audience. But you can’t expect a blog with grammatical errors and low substance to out-rank a well-written piece!
Here’s an easy-to-follow guide on how to write better both in expressing your thought(s) and optimising the entire blog.
1. Always Start with an Outline
The best writers can convey complex information in simple, bite-sized pieces. They can take subjects like cybersecurity and financial investment and make them understandable for the average person. They can also provide small actionable steps and valuable tips for readers because they keep their thoughts clear and concise.
This is done with the help of an outline. No great blog is produced at random. Writers understand that they need an outline to organise their thoughts and stay on the subject.
If you tend to write without first creating an outline, you’re already off to a poor start. The next time you want to create a high-performing blog, start with the outline and then get into the details.
2. Create a Sense of Flow
Keep in mind that the outline is only the backbone of your work. Once you’ve laid out your primary thoughts, you must piece them together in a way that makes sense to your readers.
You have to create a flow.
This is done by using transitions each time you move from one central point to another. But, you should avoid using the same transition twice in one blog post. It’s also good to mix sentences of different lengths and pay special attention to the voice/tone of the entire piece.
After all, the same writing you use to address a B2B audience is not what you should use to create a blog for B2C purposes.
3. Optimise Your Blog Posts
Regardless of who you’re writing to or what you’re writing about, you must ensure each blog is well-optimised.
This means placing inbound links within your pieces, using targeted keywords, and creating custom meta tags and descriptions for each article. Optimising also includes adding a photo with an alt tag to your blog and creating a unique URL for each post you write.
These are small, simple tactics, but they make a big difference. The more you pay attention to the little details, the better your overall SEO performance.
4. Write to Your Audience, Not for Google Bots
As good as it is to utilise optimisation tools when writing your blogs, you always keep in mind who you’re writing to.
Too many “bloggers” make the mistake of writing content to get Google bots to notice them. They engage in harmful practices like keyword stuffing and over-linking, thinking this will make their pages rank well.
It does the complete opposite. Google bots know how to pick out poorly-written blogs versus those that have been carefully crafted. You risk getting your site flagged if you do such things.
But, if you focus on your audience, the optimisation of writing a great blog comes naturally. For example, dropping in a keyword here or there is easier when you focus on flow and writing conversationally. Also, links make more sense when they’re used in the context of the content rather than randomly.
5. Learn How to Write Better CTAs
Here’s a thought: why are you interested in writing better blogs, anyway? What’s the end goal you’re trying to reach by having more people read what you write?
It would help if you weren’t focusing on the rankings of your blog posts or even on your site traffic. Instead, you should be honed in on how many conversions you can create with your published content.
Conversions are the money-makers of digital marketing. Your ROI comes from this, not from how popular your site is.
As such, you need to learn how to write better CTAs.
It would be best if you were looking for ways to make one blog post the start of a much bigger conversation with your audience. This is your chance to begin the buying cycle or convert users altogether. It’s your moment to get people to opt into your email newsletter, check out your products, or contact you directly.
Take advantage of this! Make it a point to wrap up your blogs memorably and excitingly. This will do more good for your business than you can even imagine.
How Better Blogs Affect the Big Picture
As you learn more and more about how to write better blogs, always keep the big picture in mind. Think about your users’ behaviours and how you want them to perceive your brand.
Whether you’re looking to build more leads, increase the recurring revenue you have, or improve customer feedback, you first have to get your audience engaged. This begins with good writing and intelligent optimisation.
It also helps to have a team of marketing professionals on your side.
Contact us today to discover everything we can do for you and your bottom line!