It’s 2022! Are you using the most current digital marketing trends and strategies to keep your online marketing up to date?
2022 Digital Marketing Trends
The numbers speak for themselves. Mobile search traffic continues to outperform desktop searches in almost all categories.
To stay competitive in the world of SEO, websites MUST be mobile-friendly.
Depending on your services, mapping and location features are becoming more popular. Consumers gravitate to those sites that take as much work out of their decisions as possible.
Revised Content Marketing
Content marketing is a timeless digital marketing trend that continues to work.
Consumers are becoming increasingly impatient with pop-up ads. Attention spans, in general, continue to get shorter.
The average consumer spends about 37 seconds reading the content of an article. Most people skim the highlights and ignore entire blocks of information.
Effective content marketing must become more “dense” and meaty. Ensure your readers get helpful, specific information and cut down on the “fluff”.
Just the facts, ma’am!
Fewer strategies are more practical to increase SEO than consistent and relevant updates to your web page. Blogs are a great way to implement that strategy.
As technology advances, a slow-loading page is the fastest way to lose a potential website visitor.
Free website health checks test website speed, SEO strength, and mobile friendliness. All of these are critical components of a successful website.
Did I mention the checkup was free?!
It is estimated that within three years, 50% or more of all online searches will be voice searches.
Siri and Alexa are becoming the consumer’s best friends. Voice optimization is a digital marketing trend that will continue to increase in the years to come.
Social media is a virtual gold mine in digital marketing trends. Still, it would help if you had a strategy.
Link building is one of those strategies that can make or break your web traffic.
Fortunately, some companies offer link-building services, leaving you free to focus on more important things. Like your customers!
Go Big or Go Home
Big data sounds like a scary term, but it’s become more of a necessity in the competitive field of digital marketing.
It is expected that the use of big data will increase consistently throughout 2022.
Understanding who your traffic is and what they’re looking for is marketing 101, but big data goes beyond that.
Hidden clickstream patterns and posts/comments on your social media sites are considered big data analytics. Trends in emails and consumer reviews are also included to help you better find your niche.
And speaking of your niche…
There is one thing that never changes in digital marketing trends; consumers want to know that they’re not just another number to you.
One of the best ways to boost your digital marketing success is to find and focus on your target consumer. There’s plenty of the online pie to go around.
Finding your niche digital market is becoming increasingly necessary to stay competitive.
Are you feeling behind the times? Contact us today about how to surge ahead in the changing landscape of digital marketing.