Website design companies sometimes have to write a website design proposal. This can be for a client that has put a request in to more than one web design company. To stand more of a chance of getting the work, your website design proposal needs to be well written.
What should be included in your website design proposal
Your company information such as:
- Your background
- Qualifications
- Technical skills
- Past achievements
- Contact details
Project overview, including:
- The business you are submitting for
- Your understanding of their services and products
- Target market
- Goals of the website, and how you will achieve them
Project theme:
- Style of the website or application
- Elements of client’s branding that you will use (logo, colours etc)
Considerations:
- Language
- Security issues of the target market etc
Website diagram:
- Flow chart depicting structure of the website
Flow chart description:
- Detailed description of each page and how it fits into the overall website
Time line:
- How long the project will take broken down into stages or sections
- Estimated completion date
Costing:
- Breakdown of all costs
- Domain name cost
- Website hosting costs
Terms & Conditions:
- Expectations for both parties
- Agreement for client to provide images and copy
Maintenance:
- Website maintenance after project completion
- Search engine optimisation
- Reciprocal link building
- PPC campaign management
Overall, try to make your website design proposal as complete as you can make it, but on the other hand, don’t spend days putting it together.
Bear in mind that some clients may not be 100% serious in going forward at this stage. You could always produce more of a draft type proposal, until the client gives their go-ahead for a more serious proposal.
With some larger clients with big projects you can sometimes bill them for a couple of hours work for your time in putting the proposal together. This is unusual though for small to medium sized companies.
Tagged : website design,website design proposal
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November 8th, 2007 at 11:36 pm
Cool post, thanks for the detailed information on what you put in a proposal. It can be a real pain to write these things, especially when the client isn’t as serious as he seemed.
November 9th, 2007 at 8:06 am
It sure can, especially when you know they have gone to 4 or 5 other companies for a proposal as well.