Search engine land posted an article with a link to E-Consultancy’s paid search briefing for March 2007.

You can download the 12 page document by registering (for free) on their website (2nd link above).

This is an interesting read into the trends of the UK paid search market. Here is a list of whats covered:

1. Introduction
2. Organisations in attendance
3. Market overview including: market valuation, market trends, marketplace activity & future watch
4. Summary of key points including: Yahoo! Panama platform, Landing page optimisation, Bid management technology, Quality of traffic & Budget allocation
5. New statistics
6. Resources
7. About E-Consultancy
8. Training courses
9. Contact info

The market overview is interesting with some huge figures, such as “The UK market for Search Engine Marketing was worth an estimated £1.41 billion in 2006, according to E-consultancy” and £1.26 billion of that was on paid search!

A recommended read for anyone interested in the search and or paid search arena.

Here are some books on the subject:

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